At Lantern we can provide a complete Public Relations and Event Management package or add value to your existing in-house team to deliver inspired and effective communication to your target audiences.

Every business can benefit from a well-run public relations program to raise the company's profile, enhance its reputation and complement existing marketing plans.

A company's reputation can be made or broken in the media. The right PR campaign can generate positive media coverage to enhance your company's reputation and provide important third party credibility. Editorial is the ultimate advert and is cost-effective in comparison to traditional advertising.

Good Public Relations builds and maintains positive relationships with customers, stakeholders, the media and opinion formers.

It is also vital for damage limitation and crisis management if your company should ever make the headlines for the wrong reasons.

A PR strategy provides you with a proven means of communicating effectively with target audiences:

•  Customers become aware of and informed about your products and services.

•  You reach new customers through the media.

•  Your company stands out above the competition, generating sales leads.

Search engine optimisation is now an important part of a good PR strategy. To get noticed on the web, which is now an extremely crowded and competitive medium, companies need to appear high up the list of search engine results.

Mentions of your company in wires, online publications and web sites are picked up by search engines who subsequently rank your company higher in their results lists, improving your online presence and helping more potential customers find you.

Lantern offers a complete Public Relations service and will work closely with you to create a strategy that delivers the results you need.